Lisa Soloway

Licensed Real Estate Agent

Blogs

A seller’s step by step roadmap

The “Prep, Launch, Negotiate, Close” Playbook: A Seller’s Step-by-Step Roadmap

Selling your home isn’t just about putting a “For Sale” sign in the yard and waiting for offers to roll in. It’s a strategy game. Every winning sale follows a plan a repeatable, predictable rhythm that smart sellers use to land top dollar.
 
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How to structure a seller rent back safely (1)

NEED TIME AFTER CLOSING?
HOW TO STRUCTURE A SELLER RENT-BACK SAFELY

 

Picture this: You’ve sold your home (🎉 yay!), but your new place won’t be ready for another
month. What do you do—camp out in a hotel, crash at your in-laws’, or pile into a short-term rental at twice the cost?

There’s a better solution: a seller rent-back agreement. It’s like renting your old home... from your buyer. Sounds odd, right? But it’s a win-win if handled correctly. Let’s walk through how it works, what to watch out for, and how to keep everyone smiling all the way to move-out day.
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Seller credits vs price reductions

Seller Credits vs. Price Reductions:
Which Strategy Puts More Money in Your Pocket?

Selling a home is like playing chess you’ve got to think two moves ahead. One ofthe trickiest decisions sellers face is this:

👉 Should you offer seller credits at closing or go straight for a price reduction?Both are negotiation tools designed to keep buyers happy and deals moving, butthey don’t always have the same impact on your bottom line. Let’s dig in and figure out which option leaves you with more money at the end of the game.
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Repairs or credits (1)

REPAIRS OR CREDITS?
THE SMART SELLER’S GUIDE TO WINNING AT CLOSING

When the inspection report drops, it can feel like you’ve just opened Pandora’s box. Suddenly, your dream deal has turned into a list of leaky faucets, roof stains, and electrical quirks you didn’t even know existed. Now comes the big question
every seller and buyer face:

👉 Do we fix it—or just offer a credit?
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The tactic that attracts today’s buyers

Should You Offer Rate Buydowns or Credits? The Tactic That Attracts Today’s Buyers

Selling a home in 2025 isn’t the same as it was a few years ago. Back then, homes flew off the market with multiple offers. Today? Rising interest rates have buyers pumping the brakes, calculating payments down to the last dollar. So, if you’re a seller looking to stand out, here’s the million-dollar question: Should you offer rate buydowns or credits? Let’s break down what they are, why they matter, and how they can turn cautious shoppers into serious buyers.
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Relocating on a deadline

Relocating on a Deadline? How to Compress Your Timeline Without Discounting

We’ve all heard the saying: “Good things take time. ” But when life drops a relocation bomb whether it’s a new job offer, a growing family, or the lure of sunshine in another state, time isn’t
always on your side. The challenge? Selling your home quickly without giving in to a painful price cut.
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Storm-Proofing Your Future: How Florida Homeowners Can Get Help Protecting Their Homes

Hurricane season in Florida isn’t just a headline it’s a way of life. If you live here, you already know the drill: boarding up windows, rushing to stockpile supplies, and hoping your insurance covers the “what ifs.” But what if storm-proofing your home didn’t have to break the bank?
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Selling with tenants in place

Selling with Tenants in Place: Scripts, Timelines, and Legal Safeguards – attached for final checking

Selling a home is already a juggling act. Throw tenants into the mix..... and suddenly you’re balancing flaming torches on a unicycle.
🏠🔥 But here’s the truth: homes with tenants can and do sell every day, often for top dollar. The key? Having a strategy that keeps buyers, sellers, and tenants happy (or at least not furious).
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Waive or wait
Waive or Wait? The Seller’s Playbook for Decoding Contingencies in 2025 – for final checking
Remember the pandemic housing frenzy? Homes flying off the market in days, buyers waiving
inspections, appraisals, and even common sense just to get their offer accepted. Fast-forward to
2025 in Brevard County and it’s a completely different ballgame.
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Sealing the deal

SEALING THE DEAL: HOW TO WIN NEGOTIATIONS & NAVIGATE ‘AS-IS’ SALES IN BREVARD COUNTY’S 2025 MARKET

Buying or selling a home in Brevard County in 2025 isn’t just about price tags it’s about strategy. And in this market, the words “as-is” aren’t a red flag... they’re a neon sign that says “Opportunity!” if you know how to handle them. Whether you’re a business professional eyeing a smart investment, a tech-savvy buyer scanning the MLS like it’s the NASDAQ, or a family dreaming of that
perfect backyard, mastering negotiation and understanding “as-is” listings can put you ahead of the game.
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The 7 day listing prep sprint

THE 7-DAY LISTING PREP SPRINT: MAXIMIZE VALUE, MINIMIZE TIME
ON MARKET

Thinking of listing your home in Brevard County this year? Here’s the truth: first impressions still sell homes but you don’t need a full renovation or a 30-day prep plan to make it happen.
In fact, most sellers can boost curb appeal, increase perceived value, and attract more offers in just 7 days if you focus on what matters.
This is your no-fluff, data-backed, action-packed guide to getting your home listing-ready in one week, without burning out or breaking the bank.
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PREPARE FOR HURRICANE SEASON IN FLORIDA:
WHAT YOU NEED TO KNOW

Hurricane season is a reality of life in Florida, and if you're new to the
Sunshine State, it's important to be prepared. From understanding Florida’s hurricane history to securing proper insurance and having a plan in place, this guide will help you get ready before, during, and after the storm.
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BUY NOW OR WAIT?
HERE’S WHAT BREVARD COUNTY’S 2025 MARKET IS REALLY SAYING

If you’ve been watching home prices, interest rates, and market headlines like it’s your side hustle, you’re not alone. “Is now a good time to buy a house?” has become the 2025 version of “What’s the Wi-Fi password?”
Whether you’re a tech-savvy investor, a first-time buyer, or a family upgrading to more space,
the short answer is: It depends but the long answer is way more interesting (and hopeful) than you think.
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Summer fun to fall adventures

Summer Fun to Fall Adventures: Your 2025 Guide to Brevard County, FL

From glowing lagoons in July to pumpkin patches in October, Brevard County is where Florida’s Space Coast meets family fun, tech vibes, and outdoor adventures. Whether you’re a business professional seeking weekend relaxation, a tech enthusiast craving unique experiences, or a family looking for memory-making activities, this guide is your go-to for the best summer-to-fall 2025 fun in Brevard.
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Get more offers

GET MORE OFFERS: HOW TO MAKE YOUR LISTING IRRESISTIBLE IN BREVARD (2025 EDITION)

In today’s market, Brevard County homes are still hot but buyers are pickier, smarter, and more tech-savvy than ever. So if you want to turn that listing into a bidding war instead of a lonely open house, it’s time to go beyond the basics. Here are the proven strategies to make your listing absolutely irresistible in Brevard’s competitive 2025 market.

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For real estate growth

IS BREVARD COUNTY THE NEXT HOTSPOT FOR REALESTATE  GROWTH?

If you’re wondering why everyone from tech CEOs to young families is eyeing Brevard County, you’re not alone. The Space Coast isn't just launching rockets these days it’s launching real estate dreams, too. With booming job growth, scenic coastline, and surprisingly affordable housing (for now), Brevard is quickly becoming Florida's most talked-about up-and-comer.

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What buyers want right now

What Buyers Really Want Right Now And What Sends Them Running

The real estate market in 2025? It's fast, data-driven, and full of surprises. Whether you're a seller trying to stand out or a buyer navigating the listings you've probably wondered: What do today’s buyers actually want? And maybe more importantly: What turns them off faster than a stale cookie at an open house?
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Mastering home buying negotiations

Let’s Make a Deal:
Mastering Home Buying Negotiations & 'As-Is' Sales in Brevard (2025)

Buying a home is a huge deal especially in Brevard County, Florida. Whether you're a business pro balancing Zoom calls, a techie tracking the next rocket launch, or a growing family chasing space (and space), 2025’s real estate landscape demands more than just a down payment.
Here’s the truth: The asking price isn’t always the final price. And those “as-is” listings? They're not necessarily deal-breakers they can be gold mines (or landmines). Either way, negotiation is your best friend.
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2025 brevard home values

2025 BREVARD HOME VALUES: WHAT YOURS IS WORTH AND HOW TO BOOST IT

Home Value Reality Check (Brevard County, 2025) It’s 2025 and the Brevard real estate market continues to evolve faster than a rocket launch from Cape Canaveral. Whether you’re a homeowner, investor, or just curious, understanding what your home is worth and how to increase that value is more important than ever.
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10 smart simple ways to save time and money (1)

10 SMART & SIMPLE WAYS TO SAVE TIME AND MONEY ON
YOUR NEXT HOME IN BREVARD
 (2025 EDITION)
 

Buying a home in 2025, especially here in the
booming Space Coast is exciting, but it can also
get pricey and overwhelming fast.
Whether you're eyeing Palm Bay, Melbourne, or
Titusville, these 10 practical tips will help you
save time, money, and headaches.
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6 23 25

SMART, GREEN & WFH-Ready:
The Future of Home Design in Brevard County (2025 Edition)

The way we live and work has changed dramatically over the past few years. In 2025, buyers in Brevard County aren’t just looking for square footage and curb appeal; they’re searching for sustainability, smart tech, and comfortable work-from-home (WFH) spaces that reflect today’s lifestyle.

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How to make your listing stand out in 2025

HOW TO MAKE YOUR LISTING STAND OUT IN 2025

In today’s competitive real estate market
especially in Brevard County making your
listing stand out isn’t just a nice-to-have,
it’s essential. With inventory levels rising
and buyers being more discerning, your
home has only a few seconds to capture
attention online.
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Negotiation as is options

NEGOTIATION & "AS-IS" OPTIONS:
WHAT BUYERS AND SELLERS SHOULD KNOW IN BREVARD COUNTY (2025)

Real estate transactions often come down to one word: negotiation. And in Brevard County's competitive housing market, understanding how to negotiate especially when dealing with an "as-is" listing can be the difference between sealing the deal or missing out.
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What homebuyers need to know in 2025

PRE-QUALIFIED VS. PRE-APPROVED IN BREVARD
COUNTY: WHAT HOMEBUYERS NEED TO KNOW IN 2025

So you’re thinking about buying a home in beautiful Brevard County, Florida. Maybe you're browsing listings in Viera or dreaming of a waterfront view in Cocoa Beach. Before you get too attached to any home, you’ll need to know your buying power and that means getting either pre-qualified or pre-approved for a mortgage. Sounds the same? It’s not.
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The ultimate guide to staging your home like a pro

THE ULTIMATE GUIDE TO STAGING YOUR HOME LIKE A PRO

Selling your home isn’t just about pricing it right, it’s about creating an experience.
The right staging can turn a maybe into a "must-have" and dramatically shorten time
on the market. In fact, according to the National Association of Realtors, 81% of
buyers say staging makes it easier to visualize the property as their future home.
Whether you’re selling a cozy condo or a sprawling estate in Brevard County, Florida,
this ultimate guide will help you stage your home like a pro and attract the right
buyers.
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How long does it take to sell a house in brevard county in 2025

🏡 HOW LONG DOES IT TAKE TO SELL A HOUSE IN BREVARD COUNTY IN 2025?
AND WHAT YOU CAN DO TO ENSURE A QUICK SALE IN A BUYER'S MARKET

Selling a home in Brevard County, Florida, in 2025 presents unique challenges and
opportunities. With the market shifting towards buyers, understanding the current
landscape and implementing effective strategies is crucial for a successful sale.
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What buyer’s really pay

CLOSING COSTS IN BREVARD COUNTY, FL (2025):
WHAT BUYERS REALLY PAY

Buying a home in Brevard County, Florida, is an exciting venture, especially in 2025.
However, beyond the purchase price, buyers must consider closing costs, which can
significantly impact the overall investment. Understanding these costs is crucial for
budgeting and avoiding surprises at the closing table.
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Unlock your homes 2025 value

UNLOCK YOUR HOME’S 2025 VALUE:
BREVARD COUNTY’S TOP TIPS FOR OWNERS

Wondering how much your home is worth in 2025? Whether you're planning to sell, refinance, or just curious about your equity, understanding your home’s value is
a must especially in a rapidly growing area like Brevard County, Florida.
From rocket launches to real estate booms, the Space Coast has become a hot spot for families, investors, and professionals. But with shifting markets and new development happening all around, how do you know what your home is really worth?
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Buying vs renting

BUYING VS. RENTING:
WHICH IS RIGHT FOR YOU IN TODAY’S MARKET?

Whether you're relocating to Florida's booming Space Coast or you're a long-time local contemplating your next move, the decision to rent or buy a home in Brevard County in 2025 is as relevant and strategic as ever. From tech professionals chasing careers at SpaceX and L3Harris, to families seeking top-rated schools and retirees craving sunshine and sea breezes, Brevard has something for everyone. But with fluctuating interest rates and rising property values, which option looks best right now? Buying or Renting?

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Top 7 repairs that pay off (1)

TOP 7 REPAIRS THAT PAY OFF WHEN SELLING YOUR HOME

Thinking of selling your home? Before you sticka "For Sale" sign in the yard, it pays literally to make a few smart repairs. The right upgrades can help you sell faster, attract more buyers,and even bump up your final sale price.
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What not to do during the mortgage approval process

WHAT NOT TO DO DURING THE MORTGAGE APPROVAL PROCESS:
7 MISTAKES THAT COULD COST YOU THE KEYS

You’ve found your dream home the offer’s accepted, and your lender has started the mortgage approval process. Congrats! But hang tight, because what you do (or don’t do) between now and closing day can make or break your deal. One wrong move could delay or derail your mortgage altogether.

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Fsbo vs. realtor (1)

FSBO VS. REALTOR:
WHAT YOU NEED TO KNOW BEFORE YOU LIST

So, you're ready to sell your home congrats! 🎉 But before the "For Sale" sign hits your frontyard, there’s a big decision to make: Do you sell it yourself (FSBO - For Sale By Owner) or hire a professional Realtor?

Both paths have pros and cons, and what works for one seller might not work for another. Let’s break it down so you can make the best choice for your goals, timeline, and sanity.

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Get multiple cash offers on your home

WANT TO SELL FAST IN A BUYER'S MARKET?
GET MULTIPLE CASH OFFERS ON YOUR HOME 💰🏠

Selling a home in a buyer’s market can feel like trying to win a game stacked against you. Longer days on market, price drops, and picky buyers can quickly drain your energy (and equity). But what if you could sell quickly, access most of your home equity upfront, and still walk away with more after the sale? Welcome to the power of cash offers and a smart solution called https://lisasoloway.highestprice.com/.

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Timing is everything!

THE BEST TIME TO SELL YOUR HOME IN FLORIDA: TIMING IS EVERYTHING!

Selling a home is a big decision, and timing can make a significant difference in how quickly your home sells and at what price. If you’re planning to sell your home in Florida, understanding market trends and seasonal shifts can give you a competitive edge. So, when is the best time to sell? Let’s break it down!
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Prepare for hurricane season in florida

PREPARE FOR HURRICANE SEASON IN FLORIDA:
WHAT YOU NEED TO KNOW

Hurricane season is a reality of life in Florida, and if you're new to the Sunshine State, it's important to be prepared. From understanding Florida’s hurricane history to securing proper insurance and having a plan in place, this guide will help you get ready before, during, and after the storm.
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First year insights for homeowners

NEW HOME ESSENTIALS:
FIRST-YEAR INSIGHTS FOR HOMEOWNERS

Buying a new home is an exciting milestone, but homeownership comes with responsibilities that go beyond the purchase. From seasonal maintenance to budgeting for utilities and insurance, knowing what to expect in your first year can help you transition smoothly and avoid unexpected surprises. Here’s a complete guide to managing your new home like a pro.

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How to get a mortgage in florida

HOW TO GET A MORTGAGE IN FLORIDA:
A GUIDE FOR FIRST-TIME HOMEBUYERS

Buying a home is an exciting milestone, but navigating the mortgage process can feel overwhelming, especially for first-time homebuyers. If you're looking to purchase a home in Florida, understanding how to get a mortgage is the key to turning your dream into reality. This guide will walk you through the process step by step, from getting pre-approved to closing on your new home.
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Preparing for a home inspection (1)

PREPARING FOR A HOME INSPECTION:
A SELLER’S GUIDE TO SUCCESS

Whether you’re a seller getting ready for a buyer’s home inspection or opting for a pre-listing inspection to ensure a
smoother sale, preparing your home
properly is essential. A well-maintained, accessible, and functional home can help avoid red flags, speed up the process, and even increase buyer confidence.
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Brevard county real estate market report

BREVARD COUNTY REAL ESTATE MARKET REPORT FEBRUARY 2025 & SPRING PREDICTIONS

The Brevard County real estate market continues to evolve as we move into spring, with new opportunities for buyers and sellers alike. February’s market data reveals key trends shaping the local housing landscape, offering
insights into what to expect in the coming months. Whether you’re a homebuyer, investor, or seller, here’s what you need to know about Brevard County’s housing market and what’s ahead this spring.
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How to pay off a 30 year mortgage faster

HOW TO PAY OFF A 30-YEAR MORTGAGE FASTER:
A SMART HOMEOWNER’S GUIDE

Owning a home is a major milestone, but paying off a 30-year mortgage can feel like a never-ending commitment. The good news? With a few strategic financial moves, you can shave years off your mortgage and save thousands in interest. Whether your goal is to free up cash for other investments or achieve financial independence sooner, this guide will walk you through the best ways to pay off your mortgage
faster including how to cut it down to just 15 years.
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For a kitchen update

TOP TRENDS FOR A KITCHEN UPDATE
FLORIDA REALTORS

In the ever-evolving world of kitchen design, staying updated with the latest trends can significantly enhance both the functionality and aesthetic appeal of your space. Drawing inspiration from Melissa Dittmann Tracey's insightful article published by the Florida Realtors
Association, let's explore the top kitchen updates that are making waves in 2025.

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Ultimate home selling checklist

ULTIMATE HOME SELLING CHECKLIST: THINGS TO DO BEFORE,
DURING & AFTER SELLING YOUR HOUSE

Selling a home can be both exciting and daunting. Whether you're a first-time seller or a seasoned pro, ensuring that your home is market-ready requires careful planning and attention to detail. There are a lot of things to do before selling your home!

This home selling checklist is designed to guide you through every step of the selling process, from preparing your home for showings to closing the deal. This comprehensive checklist will help you maximize your home's appeal, attract potential buyers, and secure the best possible price. Dive in to make your home-selling journey smooth and successful!
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13 extra costs

13 EXTRA COSTS TO BE AWARE OF BEFORE YOU BUY

Whether you’re looking to buy your first home, or trading up to a larger one, there are many costs on top of the purchase price, that you must figure into your calculation of affordability. These extra fees, such as taxes and other additional costs, could surprise you with an unwanted financial nightmare on closing day if you’re not informed and prepared. Some of these costs are one-time fixed payments, while others represent an ongoing monthly or yearly commitment. Not all of these costs will apply in every situation, however it’s better to know about them ahead of time so you can budget properly. Remember, buying a home is a major milestone. Whether it’s your first, second or tenth home, there are many important details to address, during the process. The last thing you need are un-budgeted financial obligations cropping up hours before you take possession of your new home.

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